$('.hover-bgc').hover( function() {
$(this).attr("data-hover-bgc-original", $(this).css("background-color"))
var parentSpec = $(this).parent('.hover-bgc-parent').attr('data-hover-bgc-child');
$(this).css({ "background-color" : ((typeof parentSpec !== typeof undefined) && (parentSpec !== false)) ? parentSpec : $(this).attr('data-hover-bgc') });
}, function() {
$(this).css({ "background-color" : $(this).attr('data-hover-bgc-original') });
});